If a user successfully completes the PEI Blaize registration form, but uses an email address that contains a typo/mistake – eg firstname.lastname@example.org - this is still logged as a registration, despite it not being a legitimate address.
The user will not receive the verification email as the email address is wrong, so will likely retry registering their details or will contact PEI. However, regardless of this, Blaize still grants the 'typo' address Bronze entitlements. In CRM, the email address is also immediately added to the system, and can subsequently be selected in data selections and newsletter lists.
This means bad data will enter our database, and could cause deliverability issues to campaigns/newsletters we send through dotmailer and Sailthru, especially if these ‘typo’ emails are inadvertently ‘spam’ traps.
Is there a way that email addresses can be vetted/validated more thoroughly - a ping being sent to the email address for instance - before they are added to Blaize and created in CRM?